Nintendo's recently updated Content Guidelines have significantly tightened restrictions on content creators, potentially leading to bans for violations. This stricter approach follows reported takedowns and aims to address inappropriate content.
Increased Enforcement of Nintendo's Game Content Guidelines
Nintendo's September 2nd update to its "Game Content Guidelines for Online Video & Image Sharing Platforms" expands enforcement beyond DMCA takedowns. Creators now face the possibility of content removal and account restrictions, including a complete ban from sharing Nintendo-related content, for violations. Previously, action was primarily limited to content deemed "unlawful, infringing, or inappropriate."
Key Prohibited Content Additions:
The updated guidelines clarify prohibited content, adding specific examples:
- Content that disrupts multiplayer gameplay (e.g., intentionally hindering progress).
- Graphic, explicit, harmful, or offensive content, including insulting, obscene, or disturbing statements or actions.
These changes are likely a response to incidents like the takedown of a Splatoon 3 video by Liora Channel. This video, featuring interviews discussing dating within the game, was deemed unacceptable by Nintendo. Liora Channel subsequently committed to avoiding sexually suggestive Nintendo-related content.
Protecting Young Players:
The stricter guidelines reflect a growing concern about predatory behavior in online gaming, particularly concerning younger players. Nintendo's move aims to prevent its games from being associated with harmful activities. Instances of abuse and exploitation in games like Roblox highlight the need for proactive measures to protect children. Given content creators' influence, this proactive approach is deemed necessary to safeguard young players.
