Home News Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Author : David Mar 16,2025

Candy Crush Saga, a mobile gaming giant, is partnering with renowned makeup artist Pat McGrath Labs to launch a line of Candy Crush-themed cosmetics. This exciting collaboration will soon bring a range of lipsticks, glosses, and nail polishes to store shelves. But that's not all! To add a touch of dazzling extravagance, three lucky online customers will receive a $10,000 diamond ring as part of their order.

This marks a surprising but welcome foray into the beauty world for Candy Crush Saga, a franchise that has already left a significant mark on popular culture. The collaboration with Pat McGrath Labs is a bold move, further solidifying the game's position as a leading mobile entertainment brand.

The new cosmetic line will be available from February 27th. The inclusion of three $10,000 diamond rings in randomly selected online orders is a unique marketing strategy, promising excitement and a chance at a truly luxurious prize. This approach represents a nostalgic throwback to classic, high-impact promotional campaigns.

A picture of bejewelled cosmetic packaging with red and gold stripesDiamonds are forever

This collaboration showcases the evolution of gaming merchandise, highlighting the significant leap from basic t-shirts to high-end luxury items. The inclusion of such a lavish prize reflects the increasing value and cultural impact of mobile gaming franchises.

If the Candy Crush collaboration doesn't quite appeal, consider exploring a different gaming experience. For a challenging retro-style platformer, try Jump King, a game praised for its difficulty and rewarding gameplay.