Investing in a TV is a significant decision, given how much use these devices get in our homes. Rather than settling for a low-quality, short-lived screen just to save a few dollars, it's wise to seek out the best deals on top-tier TVs that can handle all your gaming and streaming needs. Fortunately, TV deals are available throughout the year, meaning you don't have to pay full price if you know when to shop.
While Black Friday and Cyber Monday are renowned for their substantial discounts, and indeed, these events often offer the deepest savings, there are other prime times to score great deals on the best gaming TVs or quality 4K TVs.
Leading up to the Super Bowl, a key TV-watching event each year, you'll find notable savings. Additionally, with new TV models being released in the spring, this period becomes an excellent time to snag deals on last year's models. Keep an eye out for future sales events like holiday weekends and Amazon Prime Day as well.
AnswerSee ResultsBest Times to Buy a TV ----------------------Black Friday and Cyber Monday
Black Friday, once a singular shopping event post-Thanksgiving, has evolved into a multi-week sales extravaganza in November, featuring discounts on a wide range of products. TVs typically see some of the year's steepest price drops during this time, making it an ideal period to find a deal. You can discover budget-friendly options perfect for secondary spaces like guest rooms or children's play areas, as well as significant discounts on higher-end, newer models released earlier in the year.
Traditionally, Black Friday was all about in-store shopping, with eager buyers camping out in front of stores like Best Buy and Walmart to secure limited stock at low prices. While some in-store-only deals still exist, they're often just a lure to bring people into the stores. The stock can run out quickly, so if you're eyeing a specific TV, act fast during these sales in 2025.
Cyber Monday, the online counterpart to Black Friday, offers some of the best deals through online retailers. Amazon's sales during Cyber Monday are akin to their Prime Day events, which occur in summer and now also in October, featuring a range of TV deals that are often time-limited and in limited stock. Retailers like Best Buy and Walmart also participate in Cyber Monday, extending similar in-store promotions.
Before the Super Bowl
Following the holiday shopping frenzy, the Super Bowl emerges as a major TV-watching occasion. Retailers typically replenish their TV stock by mid-January to early February, post-holiday rush. This period, leading up to the big game, offers significant savings on TVs, particularly large screens. Older models are often discounted first, but you can still find competitive deals on newer TVs. Currently, we're seeing attractive Super Bowl deals on Samsung OLED TVs.
Early January also marks the Consumer Electronics Show (CES), where manufacturers unveil their latest models. This prompts stores to discount older models to clear inventory for the incoming spring lineup.
Springtime
If you're set on a particular brand—Samsung, LG, Sony, TCL, or others—spring is a key time to watch. These manufacturers typically release their new TVs from March through Memorial Day weekend. As a result, you'll find deals on last year's models as retailers make space for the new arrivals. The changes between models are often minimal, so opting for a previous year's model won't mean missing out on many features.
Amazon Prime Day
Originally an Amazon Prime-exclusive event in mid-July, Prime Day has grown to include competitive sales from other retailers like Walmart and Best Buy. Prime Day lasts a few days and is reserved for Prime members, offering deep discounts on TVs, often rivaling those of Black Friday and Cyber Monday. However, the best deals tend to be on older models. Keep monitoring the site, as new deals emerge throughout the event. While Prime Day offers great savings, it still doesn't match the overall deal volume seen during Black Friday.
If you can't wait for the major sales events, holiday weekends such as President's Day, Memorial Day, Fourth of July, and Labor Day offer another chance to find TV deals. These sales might not be as deep, and the selection may be narrower, but you can still snag a good deal. Currently, President's Day sales are underway, with Best Buy offering some of the best TV discounts, ending on February 17.
Best Electronics Sale### Best Buy Presidents' Day Sale
38See it at Best BuyTV Release Cycles Matter
Understanding the TV release cycle is crucial for securing the best deals. At CES in January, manufacturers announce upcoming models, which start hitting the market in spring around March. Retailers then offer deeper discounts on older models to clear inventory. New releases continue into the summer, but prices on the latest models typically don't drop significantly until the fall. Waiting until Black Friday and Cyber Monday will yield the best deals on the newest TVs.
TV Brands With New Products
Major TV brands regularly update and release new models each year. Here's a look at what's new from some of the leading manufacturers:
Samsung
Samsung's focus has shifted towards higher-end models, with fewer budget options available. The 2025 lineup shows minimal changes from last year, with new models offering slight upgrades, including better brightness, enhancements in mini-LED and Quantum Dot (QD-OLED) backlighting, and improvements in their gaming features.
LG
LG's OLED evo TVs in 2025 are getting upgrades, including AI personalization features and an enhanced "Brightness Booster Ultimate" technology. Gamers will appreciate the new G5 TV, which boasts a 4K 165Hz variable refresh rate to reduce lag and frame stuttering.
Hisense
Hisense's 2025 lineup continues to make waves in the TV market. Higher-end ULED models now feature a 144Hz refresh rate for better gaming, while the 136" MicroLED TV uses mini-LED technology to overcome traditional backlight limitations.
Vizio
In 2024, Vizio made minor improvements to its TVs, adding some features and enhancing LED performance. They've discontinued the top-tier P-series, leaving the mid-range M-series and budget V-series. The D-series remains a cost-effective option for those content with 1080p and smaller screens.
TCL
TCL revamped its TV lineup in 2024, introducing the Q- and S-series, with the flagship TCL QM8. At CES 2025, they announced the entry-level Mini LED TV, the QM6K, available in 65", 75", and 85" sizes, with smaller options coming later this year.
Roku
Roku, traditionally known for streaming devices, ventured into TVs in 2024, offering 11 models ranging from 24 to 75 inches, designed primarily for streaming. The Roku Plus series comes with the Voice Remote Pro, featuring hands-free voice commands and rechargeable batteries, while the Roku Select series includes the basic Roku Voice Remote. You can access the Roku Channel without a Roku streaming device, making their TVs a great choice for streaming enthusiasts.
Top Budget TVs You Can Buy Now
If you're ready to purchase a TV now, check out our ongoing list of the latest TV deals. Here are some of our top budget picks for 2025:
### Hisense 65U6N
0Experience accurate colors, solid contrast, and a range of features at a surprisingly affordable price. See it at Amazon
### TCL 55Q750G
1Enjoy the stunning QLED display with impressive contrast and brightness, capable of reaching 144Hz in 4K with VRR enabled, all at a budget-friendly price. See it at Amazon
### Hisense 50U6HF
0Get an ultra-affordable TV with Amazon Fire TV OS for seamless streaming and smart home integration. See it at Amazon
