Supercell has once again taken the gaming world by surprise with their latest celebrity collaboration in Clash Royale, this time featuring none other than the legendary singer Michael Bolton. Following on from the unexpected partnerships with football star Erling Haaland in Clash of Clans and chef Gordon Ramsay in Hay Day, this collaboration introduces the iconic Barbarian character transformed into the "Boltarian."
In a unique move to re-engage lapsed players, Michael Bolton has released a specially crafted music video where he performs a new version of his classic hit, "How Am I Supposed to Live Without You," alongside the revamped Barbarian, now sporting a distinctive mullet and handlebar moustache. This entertaining twist not only aims to entertain but also to draw former players back into the fold.
The music video isn't just for laughs; you can find Bolton's rendition of the song on various music streaming platforms. While there's no word yet on a rewards campaign to entice lapsed players, Supercell is banking on the charm and vocal prowess of the Boltarian to reignite interest in Clash Royale.
Sing to win 'em over
While the novelty of Michael Bolton teaming up with a gaming character is amusing, the effectiveness of this strategy in bringing back lapsed players remains to be seen. A parody music video, though creative, might not be enough on its own. Hopefully, Supercell will complement this with a robust in-game promotion or return campaign to truly captivate those who have drifted away.
If this collaboration has piqued your interest and you're considering returning to Clash Royale, make sure to check out our regularly updated tier list to stay on top of the game's card rankings and optimize your strategy.
