Hasbro Unveils Iconic Star Wars Figures at Celebration 2025

Hasbro showcased an exciting array of new Star Wars toys and collectibles at Star Wars Celebration 2025, captivating fans with offerings like new The Mandalorian figures and a much-anticipated Dash Rendar figure. The display at the event was a visual treat, giving attendees a glimpse into what's coming next in the world of Star Wars toys.

IGN was fortunate enough to capture photos of Hasbro's impressive Star Wars Celebration display and engage in a conversation with designer Chris Reiff and Hasbro's Marketing Director, Jing Houle. They shared insights on the joy and challenges of bringing these iconic characters to life in toy form. Dive into our slideshow gallery below for an up-close look at these new toys, and continue reading for more details on Reiff and Houle's thoughts, including their vision for enhancing some of the most beloved heroes in the Star Wars universe.

Hasbro's Star Wars Celebration 2025 Display Booth

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Fans of Star Wars Jedi: Survivor were thrilled to see new figures in Hasbro's latest Star Wars lineup. Nightsister Merrin and the series protagonist, Cal Kestis, are featured prominently. Cal is part of a three-pack set with Turgle and Skoova Stev, and comes with multiple interchangeable heads, including a standout handlebar mustache variant. Jing Houle emphasized the fun aspect of this design, stating, "Honestly, we just wanted to have fun with it. This is one of my favorite packs that we revealed in the panel. We actually started with the handlebar mustache and the mullet and then added in the clean cut. Then the short beard later. So for us, the primary look is almost the handlebar and it's just so much fun."

Merrin's figure was a natural inclusion, given her significance in the Fallen Order and Survivor narrative. Chris Reiff noted the challenge of capturing her unique Force abilities, saying, "It's tough to have Cal without Merrin. So we're glad we finally got to Merrin, but doing that Force effect, the green blast coming there, all the great detail of that new costume and the face tattoos with the inkjet. Just some beautiful subtlety going on there. She's a really cool character I know we know fans are invested in and really being able to build out that world."

This year's lineup also includes updated figures of Han Solo and Chewbacca, two characters Hasbro has revisited multiple times. Despite the familiarity, Houle believes there's always room for improvement, explaining, "I mean, we haven't done them in a long time. They needed an update, so we gave them fully new tools so they're brand new with the latest articulation so that fans can really celebrate and enjoy... classic characters out again in the latest technology and articulation that we have. And they've made quite a few updates on top of the articulation just in general. We learned a lot from the Wookiees that we've done where they have really long hair."

Houle further detailed the enhancements, particularly on Chewbacca, "And so, despite the long hair, having softer plastics so he can still pivot and move his head in a seamless way, that was really important to us. And we added articulation into Han too, but we didn't give him the thigh break because we didn't want to separate the red bars on his right side of the outside of the thigh. So we thought it was important to keep that clean. So we added articulation to the top of the boot instead."

Everything Revealed at Hasbro's Star Wars Celebration 2025 Panel

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Among the most visually striking figures unveiled is The Ronin, inspired by the anime anthology series Star Wars: Visions. As a black-and-white figure with a red katana lightsaber, The Ronin is a Celebration-exclusive release. Jing Houle highlighted the attention to detail, "I love that we kept to it. And then taking from learnings from what we know about Japanese culture and stuff, the way the box is built, how premium it looks, the magnets that let it open, how clean it looks, the watercoloring, the accessories that's hidden on the top of the box so you don't just see it. Everything. There was so much attention from packaging to design to engineering."

Chris Reiff added to this, emphasizing the cultural touchpoints, "And even the Japanese language for this exclusive packaging, we don't do that normally, but for here, because we're here in Japan, we wanted to really embrace all that and do a special package that was just Japanese language for that too."

Lastly, Hasbro thrilled fans of the 1:1 scale Black Series helmet line with the reveal of a meticulously detailed Death Trooper helmet. Reiff shared his excitement, "It's a great fully new tooled helmet for the Black Series Premium roleplay line. It looks like it's straight out of the movie with the weathering, the lighting detail, and you poke a button on the side and you control the chin lights and the spectre sensor lights over on the side. So, just a great addition to our line. And working with Lucasfilm in partnership to work from original files so that we could really nail all the details of this helmet and then add our own stuff to the inside because the real ones never had an inside, but this one does. All our other helmets, it has the full detailed interior."