If the phrase "the Epic Games Store will come preinstalled on Android Telefónica devices" doesn't pique your interest, it's time to take a closer look. This strategic move by Epic Games marks a significant step forward for their mobile catalog, and here's why it matters.
Telefónica, known as O2 in the UK and under various other brands globally, operates across numerous countries. Through their new long-term partnership with Epic Games, the developers behind Fortnite, the Epic Games Store (EGS) will soon be preinstalled on Android devices sold through Telefónica and its affiliates. This means that customers of O2 in the UK, Movistar, and Vivo in other regions will find the EGS as a default option on their new devices.
The Epic Games Store will now be positioned alongside Google Play as a primary marketplace on these devices. Given Epic's ongoing efforts to outpace competitors, this development could represent a pivotal shift in the mobile gaming landscape.
Effortless Access
One of the biggest challenges for third-party app stores is convenience. Many casual users are unaware of, or indifferent to, alternatives beyond what's preinstalled on their phones. By securing a deal to be a default option on Telefónica devices in Spain, the UK, Germany, Latin America, and beyond, Epic has effectively overcome this hurdle.
This partnership is just the beginning. Previously, Epic and Telefónica collaborated to bring the O2 Arena (also known as the Millennium Dome) into Fortnite in 2021, showcasing their potential for innovative digital experiences.
For Epic, who have been navigating a legal battle with Apple and Google in recent years, this collaboration with Telefónica is a crucial sidestep. It not only expands their reach but also promises exciting possibilities for users in the future.
