Home News eFootball gets new ambassador in the form of youth footballing prodigy Lamine Yamal

eFootball gets new ambassador in the form of youth footballing prodigy Lamine Yamal

Author : Noah Mar 25,2025

Konami's multiplatform football simulator, eFootball, continues to score big with its latest announcement. The game has introduced a new brand ambassador, none other than the prodigious young footballer Lamine Yamal. Known for his remarkable skills honed at FC Barcelona's esteemed La Masia youth academy, Yamal's inclusion in eFootball marks a significant milestone for the game.

Lamine Yamal isn't just a face for the game; he's now playable within eFootball as an Epic-level player. Alongside stars like Neymar Jr.'s Big Time version and fellow Epic player Takefusa Kubo, Yamal's in-game character features the Acceleration Burst skill. This attribute, inspired by his real-life dribbling prowess, enhances speed during dribbling, adding a dynamic edge to gameplay.

Lamine Yamal in eFootballTo celebrate Yamal's integration, eFootball has launched a new Carnival Campaign. Players can log in to earn free eFootball Coins and exclusive rewards, including a limited-edition carnival-themed uniform. This festive addition not only marks the occasion but also enhances the game's appeal to a youthful audience, aligning with Konami's strategy to capture a vibrant and diverse footballing community.

Yamal's addition to eFootball underscores the game's commitment to staying connected with football culture and its rising stars. As Konami aims to compete with industry giants like EA, integrating such young talents into the game could be a key strategy in broadening its appeal and attracting a new generation of players.

For those interested in exploring more in the realm of sports simulations, whether seeking authenticity or an arcade experience, our curated list of the top 25 best football games for iOS and Android is the perfect place to start.