NetEase Games is committed to keeping Marvel Rivals fresh and exciting for its players through regular updates. The developers plan to roll out updates approximately every month and a half, introducing two new heroes every quarter. This strategy ensures that players always have new content to explore, enhancing their gaming experience with each return to the game.
In a recent interview, game director Guangyun Chen explained that each seasonal update is divided into two parts. The first half of the season introduces one new hero, while the second half brings another, keeping the gameplay dynamic and engaging. This approach not only keeps the audience hooked but also ensures that the player base remains active and enthusiastic.
In addition to new heroes, Marvel Rivals will enhance its updates with new maps, stories, and objectives. Characters like Blade, who is yet to be playable, and Altron, known through leaks, have already been introduced. Recently, the entire Fantastic Four team was unveiled, adding to the anticipation and excitement surrounding the game.
According to the Chinese publication GameLook, Marvel Rivals has generated approximately $100 million globally, with significant contributions from the Chinese market. Marvel, a powerhouse in the film industry, has successfully transitioned into the gaming sector with this title.
Marvel Rivals effectively filled a gap in the game-service genre, contrasting with the less successful venture of Square Enix's Avengers. The NetEase studio delivered a high-quality heroic shooter featuring an array of compelling characters, which was well-received upon launch.